We could say that our lives nowadays are having another dimension – the virtual one. Times are changing rapidly, and one of the main causes for that is Internet – the primary source of information. It doesn’t surprise than the fact that customers like to share their experience about some product or services worldwide. Even more, they are likely to share some bad experiences, before positive ones. It’s logical now – it’s important to find the possibilities to successfully manage your reputation protection in the 21st century, both – private and business one.
Building an online reputation is a must
No matter if you don’t have some bad comments or reviews, you are not a part of some scandal or anything like that, building an online reputation is a must. Why? All your customers or clients, existing business partners as well as potential one, are online. Keep that in mind in case you doubt in need of online reputation.
A new potential partner will reach out for information about you on the Internet first. We all do that in the process of meeting preparation. That’s why you should think about your online image just as you think and create an offline image. Remember – the Internet doesn’t forget.
Online reputation management in the real world
Anyone who gives himself a bit effort can find even old information about something or someone if he digs deep enough. All information about you that have ever been on the Internet, could be found. Just think of all those reviews, good or bad ones, comments, photos, different kinds of documents, your interviews. All those information still exists somewhere on the Internet.
Also, Social Media has a huge role in a story of online reputation management and in the way of how you will protect your reputation online. The information became viral in a second when you don’t even expect that. People just wait to share some bad news about someone. Facebook, Tweeter, Instagram, and other Social Medias are the greatest platform for such moves. Your comment is instantly shown, and available to the whole planet indeed.
For example, some awkward video can ruin your business in a day, maybe even in an hour. But, it can also raise you to the stars. It is on you to decide what it will be. How? Online reputation management, one of the most important parts of management in the 21st century – is the answer.
The key is in quality experts
The biggest problem is the fact that people ask online reputation experts for advice ones when the damage has been done already and they are expected to fix it in a short time. Well, one of the roles of online reputation managers is to repair the damage, but it is much easier if you are taking care of your online image all the time. There always will be bad comments, reviews, dissatisfied customers, and that’s normal in business – you can’t satisfy everyone expectation. The key is in a good balance. Be prepared for bad reviews and ensure that good news overcomes those bad ones.
The best ways to defend your reputation online
To build a successful online reputation, first of all, you need an excellent customer service or product. Without that element, all your effort in building the reputation is short-term. But excellent service can’t fight the market all alone – it needs support from someone who will talk to the people when they ask for help or post any comment on your web or social media page. But online reputation is more than that. Check up a listbelow of 5 necessary steps that good online reputation requires.
Fill out social media profiles
The role of Social Media is enormous today, not just in private life, but in business too. In fact, especially in business. Social media offers many opportunities for promotion. You just have to know how to use it and get the very best result of it. It is not the point to open 20 profiles if there is no person who will service it. Also, every Social Media network has its way how it functions, its public, or even rules – written and unwritten. It is good to modify the content we are trying to communicate with, to every social media especially.
Spread attractive news through Press releases
Remember when we said it is important that good news overcome bad ones. Well, press releases are the right way to do that. Of course, it has to be some interesting news which readers will find attractive. You can’t publish a press release for anything. The quality is important here. Except on your web and all your social media pages, it is advisable to post it on some newswire like PR Newswire or BusinessWire. Don’t forget to optimize your press release before you publish it, and pay attention to a number of characters when you create intro text.
Give reviews importance they deserve
Reviews matters – we will all agree on that. So, do not be lazy and offer some answers and solution to your customers who wrote them. If you are facing with good reviews, be polite and thank for the praises. On the other hand, if you a dealing with bad reviews, the reaction has to be immediately, and an answer must follow the situation. The one thing you shouldn’t do is to ignore them, except in special cases when you realize that person on the other side is just looking for a fight and his critics don’t make much sense.
Always have a good crisis plan
Even when you think that everything is under control, things could go wrong. It is not unusual, and that’s why we call it a crisis. So, now what? Maybe it seems a bit strange, but you should predict crisis moment. There is always a chance for something bad to happen, but reputation protection reduces it, so, it is important to have a protocol for those situations. It is wise to determine who is responsible, who can take charge of that situation, who is authorized to make decisions instantly, all in order to reduce damage to the minimum. Otherwise, some small crisis that could be solved without a problem tends to escalate in a disaster.
Make more space for positive news
Recognize the positive news that could be interesting to readers and publish it through all available channels of communication. It will help you to build a positive online reputation.
Let the best reputation management company watch your back
We will all agree that online reputation management, in this online era, is vital for the serious company. That’s why you should leave this job to the best available experts. It is extremely important to hire the right company to run reputation protection and management for you.