SEO that most people know doesn’t make much sense today. The reason for that we can find in the fact that there are so many SEO providers on the market and the results are often below expectations. You probably ask yourself how is that possible. Everyone today talks about SEO and how Google positioning is important for your company. We agree on that, but when it comes to business, you need to go for a long run, and for the best results, traditional SEO won’t be enough. You’ll need Deep SEO Engineering.
But what traditional SEO stands for? It is a complete set of actions made on site in order to fulfill the requirements of Google’s algorithm and possibly gain the high Search engine position.
Why is traditional SEO not enough anymore?
We have already mentioned that there are many people who do SEO on the market today, but it is hard to find in that crowd those who will show you great results at the end. We have to highlight here that this is not about the lack of will or good intention. The thing is, that most of them don’t understand the whole SEO process. They are often not familiar with all parts of that matter. So, the results which are not at the client’s level of expectations are the product of lack of knowledge or information.
So, the client found himself in a situation where he had paid for an SEO service, and he can’t see any progress in business. That is why we are not surprised about reactions when you mention SEO to a potential client. The image they create in their head about you goes something like this: “Ok, this man wants our money, time, effort, and also, to use our business as the future reference, but what he will provide? Is it enough for my business? Can I achieve all the goals I have put in front of me and stay on the first page of Google in a log run? Can I expect to become an authority in the niche I’m operating in?”
You see, we people tend to judge others even before we actually hear what they are saying, and even before they can elaborate the facts they are stating. That is why professionals and people who are doing a good work and produce desired results have difficulties in a communication and negotiation with potential clients. Unfortunately, SEO for most of the clients means something bad, and that needs to be changed.
New chapter in SEO: Deep SEO Engineering
What is Deep SEO Engineering? We are talking here about very complex and well-defined process which has a goal to keep your business in a top position for desired keywords for a long time. It includes all the actions that need to be done on site but even more important, it consists of so many actions which support your business on a long run. The main guiding principle here is trust between client and provider as well as making credence in clients business for all the people he is trying to reach. The results are the one that counts in the end, and Deep SEO Engineering can help you to get them.
Do I need SEO at all?
It is very thankless to put in comparison traditional SEO, which most of the people are talking about, and Deep SEO Engineering, the service that will be offered to you only by high profile professionals who really understands the depth of this issue. Those are people you want to work on your company’s website appearance.
The question that probably pops into your mind is “Do I need SEO at all?”, and you should ask that as many professional as you can to get the final solution. Most of the people will say yes, while professionals will tell you NO – you need Deep SEO Engineering service if you want to run your business seriously for many years and all that time to be a leader in your niche, always in top positions.
The small things for a big difference
If you try to search SEO or search engine optimization on Google or any other search engine, you will see a lot of articles or even some Google’s guidelines on how to optimize your site. It will usually refer to fill some tags, title, H1, description, add more text than you have HTML code, get SSL certificates etc. There is quite many of them. But, what other are not telling you, and most people that do SEO services do not know, that this is just one puzzle in the whole picture. It is called On-Site SEO changes, and Off-site SEO we will explain later in the text. If you include a copywriter here, it could really look good, and if it looks good it should help. Right?
Well, if you want to wait 90 days to see what Google thinks about these changes and how it is calculating your rank based on that changes, then you can go with that. In 9 out of 10 times, those results will be disappointing for you. They will show some loading speed improvement, maybe technical grade of the site will be better, your website Google crawl index (GCI) might improve a little, but that’s all to it. Your rank won’t witness any improvement for desired keywords that would actually boost your business, what the purpose of Deep SEO optimization is.
Deep market research – key to success
Why is it crucial to make a deep market research as a good SEO start? Quality content is highly important for a good SEO, but its purpose is not to trade one positive thing that can bring sacrificing the other one that could be harmed.
To know what kind of content you need, and in which format, you’ll have to meet the industry itself first. Follow the trends, what people want to know and ask a lot, like: what are the top 5 biggest problems customers from that industry have, and what problems does service, or product providers have also, etc. So, for that, you will need to do deep and extensive market research. If you want to know your market, you must know your target audience, existing customers, competitors, and of course the possibilities and ways in which and how you can achieve improvement.
Keyword research as important part of SEO?
The most crucial part of website optimization for Google and the users is keyword research, so it is very important what resources and tools you can use in that process. Imagine using a limited amount of data for that procedure? You could miss the whole window of opportunities, holes your competitors are not using, new trends etc. Keyword research is a base for every other step in SEO, so it is highly important to make it right the first time. Since that is your SEO foundation for all further actions, you don’t have a second chance or better to say, it would be very expensive one.
Let it be: a short-term boost and long-term results
Before the serious professional start to work on deep SEO for your company, he needs to know what the actual goal is and how to get there the fastest way that will generate short-term boosts and extend on long term results. Don’t get us wrong; On-Site SEO is a must for everyone who is considering SEO for long run results, but it is just one piece of the puzzle – the third side of the “puzzles frame”. However, without that particular piece, you will not be able to create the whole picture, and before putting any puzzles pieces to create the picture, we have to put together the frame. The frame has four sides, and we have covered three of them by now. Yes, you could create the picture out of these three sides, but having all four will at least speed up the process.
How to get more clients? How about SILO?
Siloing a website means grouping related pages together, either structurally or through linking, to establish the site’s keyword-based themes. One of the crucial parts of putting those puzzles, we’ve already mentioned, together, is SILO – the part of On-Site optimization that is not in common use among those who works On-site SEO.
We’ve mentioned GCI in here already, and you might have asked yourself what it is. It is the number that Google assigns to your website; that helps its algorithm to save resources by crawling only relevant and authority pages more. For easier understanding, we will divide sites on those who are on the 1st page for targeted keywords vs the ones that are not. No matter on which page they are, most of the pages that are not on page one, have approximately the same GCI.
So, what does it means to be on the 1st page for targeted keywords in the means of GCI? That actually means that your website will have more “credits” it can be used to tell the G-bots (Google bots) to crawl their inner pages, and the result is rank improvements or even rank start for more keywords that are niche or service related. That means more exposure on the internet, which means more business and more potential clients. Who wouldn’t want that?
What is a base of Deep SEO Engineering?
Before going further, we have to say that all other parts of the puzzles frame depends on this one. Basically, that means that we can make impressive extended and deep keyword research, but if we don’t implement the results from it in on-site changes, the keywords are almost useless. That goes for market analysis and research as well. If we know what the window of opportunity in the market for the industry and service or product is, and we do not use it to transform the website based on that results, what use is that?
The largest part of puzzles frame sides, actually depends on all of them. That is called Off-Site. That name actually suits it well. It says it all. It includes all procedures we are doing on the internet itself, that does not make any changes to the website itself, but does changes on how people and search engines, mostly Google, perceives them.
Improve your rank on a good foundation
Since this part (Off-site SEO) is the largest one, many people who do SEO often skip it. Off-site SEO is the fourth side of the puzzles frame. We will mention only a few parts of Off-site SEO: like link building, traffic creation, content creation, etc. Why those? People often use those parts of SEO in a wrong way, degrading the website ranks instead of improving them. You must wonder how is that possible, so let us explain it on a few examples.
Let us begin with the obvious one, content creation. The question that you should ask yourself, how they can write about something they do not know, if they won’t interview me or research the industry and or competitors and their content? Well, there is a shortcut to it, and that is creating the content by using parts of other people content, replacing some words, and using something called spin syntax to pass by plagiarism check. That kind of content looks good and robots likes it. But users don’t, and your business needs users that are potential customers, not internet robots. So, be sure that person or people that are creating the content actually know something about your industry, niche, and business before they jump on creating some.
What we do is a lot of research, analysis, questioning and everything necessary to visualize walking in your shoes, and in your customer’s shoes. Because for the great content, we need to connect the both.
Build your building network and boost your traffic
Link building and traffic generation are in a direct relationship with content. Most of them are building links using software and/or purchasing service from others that do differently (with a different software). Because this software is not cheap nor free. But they all do the same. They build spammy links which are not easy to customize, and every single website is a custom project. Not a single project have more than few similarities with others, and those are general protocols and approaches to analysis.
The execution part, changes and everything else is individual, but the software’s are putting it all in one pot. Link building is a constant work in progress, and no one knows how exactly will one link help nor how much. It is a lot of work, and it requires a lot of planning and patience, which asks a lot of communication with other website owners and webmasters, helping them so they can help us in the end.
One good reason for not to steal the content
Since we have mentioned the content, we must highlight here that people are trying to scrape, steal, and spin other people’s great content in order to achieve some fast progress that hurts the sites in the long run. Imagine the content that is awesome, gets you the CTR (click through rate), but does not answer your user’s question or it does not provide the actual information they are looking for. That happens almost every time. While CTR helps you, in the beginning, the bounce rate and the mental picture people create when they see your other content, will eventually put you down the “alley.” Not to mention you won’t get any links to that content naturally, which is very important when it comes to your authority. So, don’t steal content, it could cost you a lot in the end.
How to get the site with authority?
What we do here, is a small step that most people don’t even think of. We create a site shell, with authority and relevant sites around it, which are using unique content based on research results, that is then used in more than one way. First, they serve as the filters if someone tries to spam the site. Next, they are the core of the link building process because we connect the links directly to them and their content, which is then passed on the main site. The last, but not least important, we connect this shell with the main site, so it automatically transfers any changes from the content side of the main site to the shell. That enables us to avoid duplicate content offense.
So, if the links are not good, and are not from the sites your potential customers/clients are visiting, how much traffic you think they will generate? You already know the answer to that. So, what are people doing to cover that? They are using software generated traffic by using simulations from those sites from which they are building links. So, you will have a lot of traffic coming but no conversions (sales, contacts, subscriptions), because that software does need your service nor product, whatever it is.
We hope that we managed to bring closer to you the whole story about SEO, and especially about Deep SEO Engineering which represents the new and important chapter in SEO. In the end, we would like to mention that the results of the whole process depend on the tools that SEO provider is using. There are so many free tools on market for this purpose. Not that there is anything wrong with those tools, as many pros are using them also, but they often don’t provide enough information and cannot give you the whole picture, so you can’t really make a valid decision.
Be sure to read and inform yourself what the real and deep search engine optimization is and what benefits and results it should bring. Ask your SEO provider few of the things we mentioned here, and watch their reactions. Ask them what and how they are going to do things and to explain to you that in very detailed way. Also, always ask for a weekly report and of course, before the project and after the project analysis. If you are still not sure, do yourself a favor and give us a call. We may be able to help you.
If you have any questions or concerns, you are very welcome to use our contact form or land us a phone ring.